Building a new social media app

This is my OLV Labs account. Engineering, Science, Tech, Humor, Snark, History, etc. etc. Experimenting in the Universes. Basically, a Lumnifat of topics. OMG, I'm not keeping a FOCUS on one area or topic??? How will I build an audience that will follow my whimsical posts and buy my merch? (-: Step 1) Get Merchandise; Step 2) Nap; Step 3) I'll get back to you...